I had to figure it out alone.

I came to Australia at 16 as a refugee from Iran. No contacts, no savings, no English beyond what I had picked up along the way. My family spent 20 months in a detention centre before we were settled. I taught myself everything from there, the language, the work, the career, in a place I didn't yet understand, with no guide and no safety net.

I spent 15 years inside sales and revenue training, working across financial services, SaaS, healthcare, and professional services, including training teams at Intuit and Docebo. I was part of the team that got Australia named the best-trained sales team at Intuit globally. But the more people I trained, the more I noticed the same gap: no matter how well someone sold, they were still at the mercy of everything around them, the offer, the follow-up, the way the business was actually run.

Then I built my own service business, and got it wrong anyway. I spent money before a dollar came in. I built a website, changed it, and built it again. All that experience, and I still had nobody beside me to tell me what to fix first.

So I stopped guessing and started asking. I spent months talking to service business owners: coaches, tradies, consultants. Sixty conversations, and the same answer every time: "I just want someone to walk me through it, help me build it, and still be there when the call ends." That was exactly what I had been missing.

I called it revday, revenue every day, because that is the only thing that actually matters once the guessing stops. Every revday client gets me directly, never handed a login and left to work it out by themselves.